Future Ready Marketing by Sudharsan of Dell India

Apr 08 2016

Sudharsan is currently the Commercial Marketing Head at Dell India. He has spent more than a decade at Dell, internationally & India in roles under the Sales and Marketing umbrella. Currently, Sudharsan leads Dell India’s Commercial Marketing mandate where he is responsible for brand positioning, customer & partner acquisition/retention activities, delivering campaign & demand generation results and supporting overall business goals. Previously, Sudharsan was based in Singapore in the capacity of Regional Marketing Director- Asia Pacific and Japan, Dell where he led a team of senior regional marketers managing end-user-computing products in APJ focused on Dell’s Client Solutions business. His responsibilities included; driving regional marketing programs across customer segments to maximize growth and P&L results. Sudharsan works closely with India Leadership to deliver the corporate message & positioning Dell’s end-to-end solution portfolio.

Brandonomy organized the session in association with Jain University.

The key nuggets from his session can be extracted from this Video.