Importance of Data in Marketing and Why Data Driven Marketing is an Effective Tool for the Marketers
As a part of the various meet ups, campaigns and events which Brandonomy does, we identified a critical challenge faced by today’s marketers is how effectively they can use data they have possessed through various campaigns. Keeping in mind, we thought of organizing a meet up on the same subject. We were fortunate enough to get hold of Dr. Subhasish Sircar, who has done and is extensively using data for his company. Dr. Sircar is currently an entrepreneur with over 15 years of experience in innovation, new product development, and developing new business in emerging markets; leadership experience in marketing, finance, and operations, spanning various industries such as healthcare, aerospace, automotive, advanced materials, manufacturing, retail and IT. He holds a PhD from Michigan State University and MBA in marketing and finance from University of Pennsylvania – The Wharton School. His company Health Vectors was in the first batch to be incubated under Gennext Innovation Hub [Reliance Industries Ltd. and Microsoft Ventures Partnership].
He has delivered his session at Brandonomy on “Importance of Data in Marketing and Why Data Driven Marketing is an Effective Tool for the Marketers” with ‘Health Vector’ case study. There was a glued audience of 35 marketing enthusiasts including marketing experts from multinational corporations who have faced such challenges to the founders of startups who would like to learn about marketing to grow their startups.
It was also a wonderful forum for like-minded peer networking and to find collaborations, support and solutions.