Ms Jermina Menon has over two decades of brand experience. Currently, she is the Head Marketing for Reliance Retail Ltd. (Vision Express), one of India’s leading optical chains with a network of 162 stores across 30 cities. Prior to this assignment, Jermina was in the shopping centre marketing and has handled the marketing for Mantri Square mall, one of India’s largest malls and Forum Mall, Bangalore.
Retail Marketing – How the Brick and Mortar Stores Are Handling the Tough Competitions from E-Commerce Businesses
Ms Neha Lobo an “Astute Sales & Marketing Professional” with a dynamic career spanning over 19 years in ensuring consistent growth in sales revenues through planning and strategic sales. She is currently the Marketing Leader for Commerce, Social & Mobile Business at IBM. She spoke to the marketers on ‘The new age buyer and the importance of the New way of marketing’.
Both the speakers at the Brandonomy session presented the changed scenarios of the buyer and the importance of both the brick & mortar and e-commerce businesses.