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Adapting your content for mCommerce

March 5th, 2019

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At least 1.5 billion of the worlds population, is currently using mobile devices to make online purchases. Thus, contributing to the rise of mCommerce. mCommerce isn’t necessarily wiping out e-commerce, but its important to note the increase in online sales via mobile devices in the form of websites, apps and such. mCommerce provides a better experience for consumers because it is personalized, convenient and easily accessible.

Owing to the rise of mCommerce, it’s also increasingly focal, to know that the same marketing strategy doesn’t work on all platforms. Many brands aren’t aware of how much change in content is required, to adapt to the mCommerce consumers.

Why do you need to consider adapting your content for mCommerce? -User- friendly Interfaces -Flexible purchase options -Customized and personalized content

Customers are more likely to make a purchase when the app/website is mobile friendly. Content CAN be adapted for mobile devices, businesses just need a jumpstart on the following:

  • Stand out from the Clutter
    Use distinct colors, logo and imageries that can quickly grab and hold the attention of the browser.
  • High Quality Images and orientation
    Many a time, the websites are not meant to fit onto mobile screens. It’s important for businesses to ensure that their websites are adaptable to all screens.
  • Prompting Content
    When consumers shop via mobile devices, they are more likely to make a purchase. At this stage, use prompting content to help customers close the orders!

Businesses are already taking measures to adapt to mCommerce, what with the rise of quality mobile apps and shopping-based websites. Along with the rise in mCommerce platforms, comes the necessity to create content complementing them.

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