A lot of people will say a lot of things about New Media. Old media experts will, by all means, despise it. After all, the trials and speculations of the New media spoil the consumers. Today, an average citizen has twenty different ways of buying the same thing; needless to say, the way that’ll cost them the least amount of money, is influenced by the advent of New Media.
Changing strides of consumers has resulted in changing strides of businesses. And as the way things sell is changing, so is marketing. To adhere to this breakneck speed of advancement, ideologies need to change. This change in ideology, in turn, demands more from a CMO. CMOs today are congenitally required to be more adept with New Media marketing, and its dependence on technology. Today’s CMO will know that the future is New Media.
In today’s world, marketing is unimaginable without the digital embellishments of today. They don’t adjudge CMOs as the driving forces of today’s business scenario for no reason. As marketing becomes more global, collaboration is of utmost importance. The world of today is fueled by collaborative marketing: which is seamless mingling among separate marketing campaigns, to form a unified campaign. As mentioned, the ways in which a business can reach its consumer are innumerable. Through collaboration, the invincibility of new media could be limited. Different companies, with similar ideologies, come together in selling the same product to a demographic of consumers. Once the communication is done, it;s up to the consumer to choose who to opt for. You, as a CMO, just limited the worldview of available products to a select few, making it much easier for the consumer to choose. And in turn, if your campaign is strong enough, making it easier for the consumer to choose you.
Today, business is unfathomable without New Media marketing; and marketing, unfathomable without collaboration.